Armstrong World Industries will never tolerate a product counterfeiter!

Source: Armstrong official website

Armstrong World Industries (hereinafter referred to as "Armstrong") is currently the world's largest ceiling system manufacturing company. As a multinational company with a history of 150 years, 36 production plants and 7,400 employees around the world, Armstrong's products lead the world with high-end quality and enjoy a high reputation in the world's building materials industry.

In order to maintain the goodwill of the Armstrong brand and obtain illegitimate benefits, companies frequently counterfeit Armstrong products. Since 2006, Armstrong has initiated daily market surveillance across the country and resolutely used legal means to combat counterfeiting and infringements to protect and defend the brand image and protect the rights and interests of distributors and customers. The results in 2018 are as follows:

1. On September 9, 2018, with the help of Jinzhou Huaishu Town Industrial and Commercial Office, Xiao Zhuang judged that Hebei Shijiazhuang Huayuan Mineral Wool Board Co., Ltd. produced fake "Chernobyl Armstrong Lion Hunting" , Punished under the support of the law, and ordered to destroy the outer packaging and remove the wall advertisement.

2. In April 2018, the Shapingba Branch of the Chongqing Administration for Industry and Commerce determined that Zhang Yongchao's warehouse infringed the exclusive right to use a registered trademark, and imposed seals and penalties on the relevant premises and responsible persons according to law.

3. In December 2018, the Market Supervision and Administration Bureau of Lin'an District, Hangzhou City investigated and punished Zhejiang Tiangong Decoration Engineering Co., Ltd. according to law, and detained Armstrong ceiling products marked with "Huiyi" and "HUIYI".

4. In January 2018, through cooperation with Wanhuida Law Firm, Xiaozhuang successfully identified 6 and 14 links on Alibaba and Taobao platforms that were suspected of selling counterfeit “Armstrong mineral wool ceilings”, and It is removed or closed through legal procedures.

Anti-counterfeiting has been going on. In 2018 alone, there were 5 major anti-counterfeiting incidents, mainly involving: Shijiazhuang Beihua Mineral Wool Board Co., Ltd. destroyed 400 boxes of products, Chongqing Shapingyi District Lishuwan Yulong Warehouse, Shijiazhuang Huayuan Mineral Wool Board Co., Ltd. and others investigated and destroyed 609 boxes of products. With the help of justice, Xiaozhuang took action to safeguard the brand's reputation and consumer rights.

Armstrong has always insisted on quality and reputation, and its products are widely used in office buildings, schools, hospitals and other institutions. Illegal and counterfeit inferior products not only pose great risks and harm the public interest, but also damage Armstrong’s good reputation and the hard work of Chinese partners. Armstrong will continue to severely crack down on counterfeiting and infringement, and make illegal personnel pay their due price, continue to practice Armstrong’s "trust-based" business philosophy with practical actions, and fully demonstrate the maintenance of a 150-year-old international company The due responsibility of market order.